Happy 2018 everyone! As I sit here reflecting back on my time at Temple, I can’t believe it’s been over 3 years. My next thought is how much social media has changed and evolved since I started. For example, this used to be an acceptable GameDay graphic.
(I know, it hurts me to look at it as well.)
Fast forward to now, the digital landscape is massive and ever-evolving. At Temple we’ve invested in both a Motion Graphics Coordinator and a Digital Content Coordinator along with my role. We also have a 4-person video team that works alongside us to crank out content. Our SIDs are heavily involved. It still doesn’t feel like enough. Social media is a real game of keeping up with the Joneses. The thing about social media is that there’s always MORE you can do. There’s always one more tweet you could send, another picture you could pull for Instagram, one more time you could go live on Facebook. You see something another school posts and think “WHY DIDN’T I THINK OF THAT!”
One thing I have tried to take away in my time at Temple is quality over quantity. We have learned to trim some of the fat and restructure how we cover events. We still have to “eat our vegetables” (as my one coworkers calls it) and push out some content that isn’t necessarily my idea of “engaging,” but for the most part we have really tried to get away from that.
I now know that firing out content to your fans with no structure/plan behind it does not work. One fire tweet > 25 so-so tweets. Strategize for what happens when you win so you’re not flying by the seat of your pants. Draft tweets, ideas and posts ahead of time so that you can spend more time innovating and less time executing.
I have a feeling this year will bring more “why didn’t I think of that” moments, but hopefully our team can have a few ideas that make other people think that as well!