Past Presentations

Date Event
Presentation Presenter Description
July 28, 2021 #NACMA21
General Session
It's 5 O'clock Somewhere! Bringing Branded Beverages to Market

Moderator – Nick Feller (UC San Diego)

Randale Dominguez, Nicole Sack and Chet Savage (New Mexico State University)

If you are curious what it takes to bring licensed beer/alcohol to market then this session is for you. New Mexico State University athletics staff talked about how they made it happen, the process in getting there and best practices from their partners.
July 28, 2021

#NACMA21 

General Session

Name, Image, Likeness: A Brave New World  Moderator – Carl Hairston (North Carolina A&T)

Jeff Poulard (Rutgers University)

Chanelle Smith Walker (University of Tennessee)

Jordan Thompson (Element Spots Group)
We know changes are coming with Name, Image, Likeness on the horizon but what does that exactly mean for your institution? This panel features experts in content creation, compliance and branding and they discussed their perspectives on what NIL means for college athletics.
July 28, 2021 #NACMA21 
General Session
Departmental Silos: How we Broke Them Down to Generate Revenue 

Moderator – Megan MacLeod (South Alabama)

Timothy Bautista (Appalachian State University)

Calleagh Darby (SMU)

Kyler Pilling (Virginia Tech)

Michael Thompson (Texas A&M University)

JC Whidden (Virginia Tech)

In this session, learn how external teams came together to break down silos, explore new and engaging ideas and create new revenue streams. Panelists discussed how these departments found success by leaning on each other and identifying common goals to achieve collectively.
June 11, 2020 2020 #NACMAVirtualVegas Communication in a
Changing Landscape

Torrey Ball, Assistant AD / Marketing & Fan Engagement,
Marquette University

Leah Beasley, Executive Sr. Assoc. AD / External Affairs, Mississippi State University

Zack McKay, Assistant AD / Marketing, UNC Charlotte

Discussion on how to handle communication from top down with your staff, in addition to getting a timely message out to your fans when dealing with specific events, firing/hiring of personnel, and other sensitive subjects.
June 11, 2020 2020 #NACMAVirtualVegas It's a Generational Conversation

Jeff Lulay, Brand Manager, Nike

Brian Bowsher, CMO, University of Washington

A strategic look at branding across generations to understand how data shows what works for what demographics and how marketers can take these insights and use them to reach more audiences with engaging content.
June 11, 2020 2020 #NACMAVirtualVegas The Changing Nature
of the "Season Ticket"

Sara Elcano, Associate AD / Fan Engagement & Revenue Generation, Oregon State University

Jonathan Marks, CEO, Dynamic Pricing Partners 

Michael Thompson, Deputy AD / External Relations & Business Development, Texas A&M University

With consumer buying behavior ever evolving, we'll discuss ticket-buying trends, data-driven pricing decisions as well as converting a ticket sold to actual attendance.
June 11, 2020 2020 #NACMAVirtualVegas The Red Rubber Ball 2.0

Kevin Carroll, Best Selling Author, Rules of the Red Rubber Ball

In the middle of uncertainty, how do you maintain a positive outlook and focus on the items you can control instead of those you cannot? Hear from Kevin Carroll, one of the highlights of the 2019 NACMA Convention, as he reminds everyone in attendance of the opportunity in front of us to make an impact.
June 10, 2020 2020 #NACMAVirtualVegas Personal Branding -
How to Get Noticed 

Katie Prchlik, Asst. Director/Marketing & Fan Experience, University of Nebraska

Lauren Taylor, Director of Marketing & Competition, Southeastern Conference (SEC)

Moderator: Chris Grosse, Asst. AD/Marketing, Penn State University

Listen to industry leaders discuss how they developed their personal brand and engage with others in the #SportsBiz world.
June 10, 2020 2020 #NACMAVirtualVegas Branding, Growing Social, Engagement - How they all work together to increase your athletic vision

Zac Logsdon, Founder/CEO, Old Hat Creative

Nick Marquez, Strategic Partnerships Manager, Facebook Sports Group

Jason Matheson, Founder, Skull Sports

Moderator: John Brewer, Asst. AD/Marketing & Sales, University of Oregon

How to build an effective online brand, organically increase your social media following, and how to keep them engaged once they follow.
June 10, 2020 2020 #NACMAVirtualVegas Revitalizing Gameday Beyond 60-Minutes

Jeremy Armstrong, Assoc. AD/Marketing, University of Texas

Rebecca Plescia, Director of Marketing, UTEP

Moderator: Tyler Jones, Deputy AD/External Relations, Cleveland State University

Learn how to breathe new life into gameday on your campus by strategically emphasizing all pre and postgame opportunities for maximum impact on the overall fan experience.
June 10, 2020 2020 #NACMAVirtualVegas Consumer Trends in Today's Digital Landscape

Mike Lorenc, Head of Industry - Ticketing & Live Events, Google

Craig Ricks, Senior VP of Marketing, Paciolan

Moderator: Brad Wurthman, Sr. Assoc. AD/External Relations, Virginia Tech

Understanding fan sentiment and engaging them with appropriate messaging for fall sports is critical. Join us for an interactive discussion to hear updated data, trends and best practices that reflect current conditions to drive results.

June 1, 2020

2020 NACMA
Young Professionals Workshop
Leveraging Social Tools to Drive Attendance & Revenue

David Herman, Partner Manager, Twitter Sports

Nick Marquez, Strategic Partnerships Manager, Facebook

Moderator: John Brewer, Assistant Athletic Director for Marketing and Sales, University of Oregon

A teaching session to learn about all tools available from Facebook, and Twitter platforms that can add to your marketing plans to increase attendance and enhance revenues.

June 1, 2020

2020 NACMA
Young Professionals Workshop
Building Your
Best Gameday

Bobby Nash, Assistant AD - Marketing & Fan Engagement, Utah State University

Rachael Doyle, Assistant AD - Game Presentation & Fan Experience, University of Washington

Jack "Bull" Slavin, Assistant AD - Marketing & Partnerships, UNC Pembroke

Moderator: Torrey Ball, Assistant Athletic Director, Marketing & Fan Engagement, Marquette University

Learn how to work across your athletics department to execute the most engaging game day environment.
May 27, 2020 2020 NACMA
Virtual Awards Ceremony
Marketing Team of the Year
presented by SuperFan

"Best Of" Awards

June 12,2019 #NACMA19 NACMA/ICLA/NAATSO General Session  "Meet the Centennials: The Next Generation of Students" Kate Turkcan Kate Turkcan, VP and head of youth insights at Kantar Consulting presents the #NACMA19 NACMA/ICLA/NAATSO General Session at the Orlando World Center Marriott Resort in Orlando, FL
June 28, 2018 #NACMA18 Keynote Session "Marketing to the Next Generation" Jaime Weston Jaime Weston, the NFL's senior vice president - marketing, delivers #NACMA18 Keynote Session at the Gaylord National in Washington, D.C.