Date |
Event
|
Presentation |
Presenter |
Description |
July 28, 2021 |
#NACMA21 General Session |
It's 5 O'clock Somewhere! Bringing Branded Beverages to Market |
Moderator – Nick Feller (UC San Diego)
Randale Dominguez, Nicole Sack and Chet Savage (New Mexico State University)
|
If you are curious what it takes to bring licensed beer/alcohol to market then this session is for you. New Mexico State University athletics staff talked about how they made it happen, the process in getting there and best practices from their partners. |
July 28, 2021 |
#NACMA21
General Session
|
Name, Image, Likeness: A Brave New World |
Moderator – Carl Hairston (North Carolina A&T)
Jeff Poulard (Rutgers University)
Chanelle Smith Walker (University of Tennessee)
Jordan Thompson (Element Spots Group) |
We know changes are coming with Name, Image, Likeness on the horizon but what does that exactly mean for your institution? This panel features experts in content creation, compliance and branding and they discussed their perspectives on what NIL means for college athletics. |
July 28, 2021 |
#NACMA21 General Session |
Departmental Silos: How we Broke Them Down to Generate Revenue |
Moderator – Megan MacLeod (South Alabama)
Timothy Bautista (Appalachian State University)
Calleagh Darby (SMU)
Kyler Pilling (Virginia Tech)
Michael Thompson (Texas A&M University)
JC Whidden (Virginia Tech)
|
In this session, learn how external teams came together to break down silos, explore new and engaging ideas and create new revenue streams. Panelists discussed how these departments found success by leaning on each other and identifying common goals to achieve collectively. |
June 11, 2020 |
2020 #NACMAVirtualVegas |
Communication in a Changing Landscape |
Torrey Ball, Assistant AD / Marketing & Fan Engagement, Marquette University
Leah Beasley, Executive Sr. Assoc. AD / External Affairs, Mississippi State University
Zack McKay, Assistant AD / Marketing, UNC Charlotte
|
Discussion on how to handle communication from top down with your staff, in addition to getting a timely message out to your fans when dealing with specific events, firing/hiring of personnel, and other sensitive subjects. |
June 11, 2020 |
2020 #NACMAVirtualVegas |
It's a Generational Conversation |
Jeff Lulay, Brand Manager, Nike
Brian Bowsher, CMO, University of Washington
|
A strategic look at branding across generations to understand how data shows what works for what demographics and how marketers can take these insights and use them to reach more audiences with engaging content. |
June 11, 2020 |
2020 #NACMAVirtualVegas |
The Changing Nature of the "Season Ticket" |
Sara Elcano, Associate AD / Fan Engagement & Revenue Generation, Oregon State University
Jonathan Marks, CEO, Dynamic Pricing Partners
Michael Thompson, Deputy AD / External Relations & Business Development, Texas A&M University
|
With consumer buying behavior ever evolving, we'll discuss ticket-buying trends, data-driven pricing decisions as well as converting a ticket sold to actual attendance. |
June 11, 2020 |
2020 #NACMAVirtualVegas |
The Red Rubber Ball 2.0 |
Kevin Carroll, Best Selling Author, Rules of the Red Rubber Ball
|
In the middle of uncertainty, how do you maintain a positive outlook and focus on the items you can control instead of those you cannot? Hear from Kevin Carroll, one of the highlights of the 2019 NACMA Convention, as he reminds everyone in attendance of the opportunity in front of us to make an impact. |
June 10, 2020 |
2020 #NACMAVirtualVegas |
Personal Branding - How to Get Noticed |
Katie Prchlik, Asst. Director/Marketing & Fan Experience, University of Nebraska
Lauren Taylor, Director of Marketing & Competition, Southeastern Conference (SEC)
Moderator: Chris Grosse, Asst. AD/Marketing, Penn State University
|
Listen to industry leaders discuss how they developed their personal brand and engage with others in the #SportsBiz world. |
June 10, 2020 |
2020 #NACMAVirtualVegas |
Branding, Growing Social, Engagement - How they all work together to increase your athletic vision |
Zac Logsdon, Founder/CEO, Old Hat Creative
Nick Marquez, Strategic Partnerships Manager, Facebook Sports Group
Jason Matheson, Founder, Skull Sports
Moderator: John Brewer, Asst. AD/Marketing & Sales, University of Oregon
|
How to build an effective online brand, organically increase your social media following, and how to keep them engaged once they follow. |
June 10, 2020 |
2020 #NACMAVirtualVegas |
Revitalizing Gameday Beyond 60-Minutes |
Jeremy Armstrong, Assoc. AD/Marketing, University of Texas
Rebecca Plescia, Director of Marketing, UTEP
Moderator: Tyler Jones, Deputy AD/External Relations, Cleveland State University
|
Learn how to breathe new life into gameday on your campus by strategically emphasizing all pre and postgame opportunities for maximum impact on the overall fan experience. |
June 10, 2020 |
2020 #NACMAVirtualVegas |
Consumer Trends in Today's Digital Landscape |
Mike Lorenc, Head of Industry - Ticketing & Live Events, Google
Craig Ricks, Senior VP of Marketing, Paciolan
Moderator: Brad Wurthman, Sr. Assoc. AD/External Relations, Virginia Tech
|
Understanding fan sentiment and engaging them with appropriate messaging for fall sports is critical. Join us for an interactive discussion to hear updated data, trends and best practices that reflect current conditions to drive results. |
June 1, 2020
|
2020 NACMA Young Professionals Workshop |
Leveraging Social Tools to Drive Attendance & Revenue |
David Herman, Partner Manager, Twitter Sports
|
Nick Marquez, Strategic Partnerships Manager, Facebook
|
Moderator: John Brewer, Assistant Athletic Director for Marketing and Sales, University of Oregon
|
|
A teaching session to learn about all tools available from Facebook, and Twitter platforms that can add to your marketing plans to increase attendance and enhance revenues. |
June 1, 2020
|
2020 NACMA Young Professionals Workshop |
Building Your Best Gameday |
Bobby Nash, Assistant AD - Marketing & Fan Engagement, Utah State University
|
Rachael Doyle, Assistant AD - Game Presentation & Fan Experience, University of Washington
|
Jack "Bull" Slavin, Assistant AD - Marketing & Partnerships, UNC Pembroke
|
Moderator: Torrey Ball, Assistant Athletic Director, Marketing & Fan Engagement, Marquette University
|
|
Learn how to work across your athletics department to execute the most engaging game day environment. |
May 27, 2020 |
2020 NACMA Virtual Awards Ceremony |
Marketing Team of the Year presented by SuperFan
"Best Of" Awards |
|
|
June 12,2019 |
#NACMA19 NACMA/ICLA/NAATSO General Session |
"Meet the Centennials: The Next Generation of Students" |
Kate Turkcan |
Kate Turkcan, VP and head of youth insights at Kantar Consulting presents the #NACMA19 NACMA/ICLA/NAATSO General Session at the Orlando World Center Marriott Resort in Orlando, FL
|
June 28, 2018 |
#NACMA18 Keynote Session |
"Marketing to the Next Generation" |
Jaime Weston |
Jaime Weston, the NFL's senior vice president - marketing, delivers #NACMA18 Keynote Session at the Gaylord National in Washington, D.C. |