#NACMALiveEvent Recordings

Event Date Topic Presenter Moderator Description
May 17, 2018 NACMA/NAATSO Joint Webinar: Innovations in Digital Marketing Katie Thompson, Sr. Account Manager, Sports & Live Events, Google

Julie Austin, Assistant AD for Marketing & Fan Engagement, TCU

Eric DeSalvo, Assistant AD, Content, UCF

Brandon Miller, Senior Digital Marketing Strategist, Paciolan The latest NACMA/NAATSO Joint Webinar featured the latest innovations in digital marketing everyone should be taking a look at to maximize digital marketing and sell more tickets! Digital marketing is constantly evolving and so, too, are the opportunities for lead generation and fan engagement.
May 9, 2018 Summer Engagement Best Practices Julie Austin, Assistant AD for Marketing & Fan Engagement, TCU

Kassidy Brown, Director of Marketing, University of Maryland
Patrick Dillon, Director of Marketing, Xavier University This interactive discussion will outline best practices for keeping your athletics department's brand top of mind for fans in the summer "offseason" through summer engagement and outreach programs.
March 14, 2018 Planning and Preparing For Your Next Career Step Kristi Dosh, Sports Business Analyst & Publicist

Trip Durham, Founder of 2D Consulting, LLC and NACMA Past President
Megan MacLeod, Director of Marketing, University of South Florida This interactive discussion will explain how to develop your resume and cover letter, tackle the job search and application process, and make yourself standout from other applicants. It's never too early to begin preparing for your next career step!
February 7, 2018 How to Create a ‘Comeback’ Brand Campaign Erin Kraebber, Associate AD for Marketing, UAB Lauren Taylor, Director of Marketing and Competition, SEC This interactive discussion will explain how UAB utilized the return of football as a tool to join forces with the campus and community through the advertising, messaging, branding, creative and execution strategy for the ultimate comprehensive "comeback" brand campaign.
January 10, 2018 How To Build a Ticket Sales Plan Scott Garrett, Executive Associate AD for External Operations/CRO, Kansas State University

Nicole Stoll, Assistant AD for Marketing and Ticketing, Wayne State University
Sarah Munoz, Assistant Director of Marketing, Auburn University This interactive discussion featured tips and tools from Scott and Nicole for creating and executing an effective ticket sales plan.
December 6, 2017 How Did Millenial Appreciation Day Receive National Media Attention?  Hint:  It's In the Details Chris Grosse, Assistant AD of Marketing, Georgetown University Elaine Russell, Assistant AD for Marketing, the University at Buffalo This event provided an overview of the step by step process on how Georgetown took an idea and not only sold additional tickets to an event, but turned it into a promotion that garnered local and national media attention
November 16, 2017 NACMA/NAATSO Joint Webinar: Identifying Strong Leads Using Salesforce, Presented by Paciolan

Jake Mankin, Director of Ticket Sales, University of Alabama

Rob Kristiniak, Associate AD of Sales, Service and Ticket Operations, University of Washington

Christopher Carney, CRM Analyst, Paciolan

Jessica Boudevin, Corporate Marketing Manager, Paciolan The content of this webinar was focused on sharing best practices surrounding using CRM systems such as Salesforce to identify qualified leads to serve up to sales teams.  It included the connection between CRM and Marketing Automation, utilizing web-tracking scripts and transactional data, and creative segmenting to locate sales prospects.  Participants and viewers of this recording will learn how to best view dashboards for insight into consumer behavior and potential sales opportunities while reducing the time it takes to distribute leads.
November 8, 2017 Branding Your University

Rori Carlo, Assistant AD of Marketing and Fan Engagement, Oregon State University

Sara Elcano, Associate AD of Fan Engagement and Revenue Generation, Oregon State University

Russell Houghtaling, Associate AD of Ideation, Oregon State University

Kat Lucchesi, Director of Social Media, Oregon State University

Zack Lassiter, Deputy AD of External Relations, Oregon State University This interactive discussion provided a 30,000 ft look at the process of branding your department with a focus on the following three areas:
  1. Developing a brand playbook
  2. Creating and distributing brand consistent content through advertising, social media and in-game
  3. Monitoring, assessing and evolving of your brand
October 11, 2017 Turning Data Into an Actionable Plan, A Look at How Data Can Impact Fan Development Payton Phillips, Director of Analytics, Mississippi State University Zach Dayton, Senior Associate AD for Marketing and Communications, Fairfield University  This interactive discussion provided a deep dive into how Payton and back-to-back NACMA Marketing Team of the Year Award (presented by SuperFan) winners, Mississippi State, utilize data to make strategic decisions regarding fan development. Visual examples and helpful tools were also identified to assist administrators who are looking to increase the impact of data at their institutions.
May 10, 2017 The Winding Road Throughout Your Career Nicole Imbrogno, Internship Placement Coordinator for Sport Management, Syracuse University 

Jana Woodson, Associate Athletics Director for External Operations, Tulane University
Nicole Jones, Director of Sports Marketing and Promotions, Duke University  This interactive discussion featured recommendations and stories on career progression and assisting young professionals on how to get to where they want to go, starting with taking advantage of NACMA.
April 12, 2017 The Art of National Signing Day Andrew Goodrich, Senior Associate AD for External Relations, University of South Florida

Adam Schemm, Assistant AD of Marketing, University of South Florida
Zach Dayton, Senior Associate AD for Marketing and Communications, Fairfield University  The interactive discussion highlighted the experiences Adam and Andrew have had over the past few years developing and executing a strategic and comprehensive plan for National Signing Day and how that plan has evolved with a change in coaching staffs. They also discussed the process and strategy in building out digital media and creative services team in effort to continue to push forward with brand marketing and communication.
March 8, 2017 Video Content Strategy & Execution 101 Carl Schmid, Assistant Video Coordinator, University of Cincinnati Katie Prchlik, Marketing Assistant, Utah State University  This interactive discussion highlighted some best practices for formatting, proofing and posting your video department. Carl provided insight into what the Bearcats has found to work best, what to consider when creating content and how they work with other areas/departments. Attendees will have the opportunity to ask questions throughout the event.
February 8, 2017 Creating, Sustaining and Encouraging an Office Culture of Innovation Recording Zack Lassiter, Deputy AD of External Relations, Oregon State University Sarah Munoz, Assistant Director of Marketing, Auburn University This interactive discussion highlighted some ways Zack and his staff have worked together to build and maintain their innovative work environment allowingn them to produce great ideas and effective content.
January 11, 2017 Design Tips for Photoshop Beginners Brandon Kolditz, Creative Director, University of Kentucky Brandon Hays, Assistant AD for Marketing, Promotions and Ticketing, Northern Kentucky University  This interactive tutorial shared cutout/masking techniques, generate a better understanding of layers, layer masks, layer styles, font usage, compositing and much more.
December 14, 2016 Essential Elements of Brand Campaigns Leah Beasley, Associate AD for Marketing and Fan Engagement, Mississippi State University This interactive tutorial shared ideas and best practices for developing and executing departmental brand campaigns, including timeline of the creative process, differentiating campaigns for specific sports, and establishing target audiences and goals.
November 30, 2016 Direct Marketing via Facebook & Instagram to Engage Fans and Sell Tickets, Presented by Spectra Brandon Mellor, Ticketing and Fan Engagement, Spectra

Joni Smoller, Associate AD of Fan Experience and Sales, Kansas State University

Michaela Patt, Director of Marketing and Fan Experience, Purdue University
The content of this webinar was focused on how programs are tailoring social media direct marketing strategies to optimize the purchase experience, increase conversions and effectively enhance the digital experience for your fans. Learn how Spectra's relationship with Facebook and official events API streamline event management to increase your business. 
November 9, 2016 You've Got Mail - Email Marketing in College Athletics Erin Kuester, Athletics Marketing and Promotions Director, Grand Valley State University

Drew Claassen, Assistant Director of Marketing and Digital Media, University of Alabama
Austin Anderson, Coordinator of Fan Experience and Sales, Kansas State University NACMA Young Professionals Live Chat
October 19, 2016 Fair Labor Standards Act and the Implications for College Athletic Marketing Karla Gacasan, Assistant AD for Human Resources, Auburn University Markeishia Everett, Director of Marketing, Georgia Tech This session was intended to discuss what the new FLSA regulations are, and the implications for college athletic operations. Karla evaluated the myriad of issues that athletic departments across the country are negotiating to meet these requirements, and share and discuss ideas, solutions, and best practices that universities are adopting in preparation for December 1, 2016 when the law goes into effect.
September 7, 2016 Have You Thought About That Yet? Austin Anderson, Fan Experience and Sales Coordinator, Kansas State University

Kelly Marcolini, Assistant Director of Marketing, Duke University
Lauren Taylor, Assistant Athletics Director of Marketing, University of Maryland The presenters discussed some general last minute “to do” items that you may not have thought about as well as some best practices on methods to make those tasks simpler. They utilized video chat and screen shares of specific programs to walk attendees through ideas to work smarter not harder. These best practices will help you take your game days and ticket sales to the next level!
May 11, 2016 HELP ME, HELP YOU – Generating Ideas to Implement Summer Projects This Live Chat is a mass brainstorming session designed to help you develop new ideas for engaging fans and generating revenue during the summer months ahead.
April 13, 2016 How to Work with Other Departments Jason List, Associate AD of Marketing and Fan Experience, University of Mississippi

Brad Davis, Associate AD, Merrimack College

Karina Handeland, Associate AD of External Relations, University of Portland

Jamaal Walton, Director of Marketing and Promotions, University of Alabama
This Live Chat will discuss best practices regarding how to communicate, strategize and operate with areas outside of your specific department. Finding the right roles and responsibilities with your Media Relations counterparts, working with your ticket office to balance “butts in seats” vs. ticket revenue, best strategy to working with your media rights partner, managing needs from “higher ups” and best practices for working with other departments on campus.
March 9, 2016 Basketball Season is Over, Now What? Zach Dayton, Associate AD for Marketing and Communications, Fairfield University

Abigail Corning, Marketing Graduate Assistant, Fairfield University

Whitney Hughes, Senior Director of Marketing, University of Maryland
This Live Chat discusses best practices regarding post season data and assessment, planning for next year, creative ways to thank fans, assessing and capitalizing on student engagement and capitalizing on momentum moving into season ticket sales for 2016-17.
February 24, 2016 Climbing the Ladder Jason Chandler, Associate AD for Revenue Generation and Marketing,  Old Dominion University

Cory Durand, Assistant AD, Radford University

Cheryl Levick, Former Georgia State AD; Founder/CEO, Personalized Executive Training

Brad Wurthman, Associate Athletic Director, University of Illinois
This Live Chat discusses techniques for career advancement in college athletics – how to ask for a promotion or increased responsibility, how to capitalize on opportunities, and what recruiters look for in a candidate.
February 18, 2016 NACMA Board Of Directors Q&A Eric Nichols, Associate AD/Chief Marketing Officer, University of South Carolina

Joni Smoller, Associate AD of Fan Experience and Sales, Kansas State University

Ryan Ivey, Director of Athletics, Austin Peay State University

Zack Lassiter, Deputy AD of External Relations, Oregon State University
This Live Chat will be open to any individuals who are interested in applying for the NACMA Board of Directors.
January 6, 2016 The Wonderful World of Sponsorship Lynnea Phillips, Social Media Coordinator, University of North Carolina

Daryl Jasper, General Manager & Regional Sales Manager, Learfield Sports Rhody Sports Properties

Matt Wells, Client Services Manager, Notre Dame Sports Properties, University of Notre Dame

Brad Davis, Associate AD of External Relations, Merrimack College
NACMA Young Professionals Live Chat
November 24, 2015 Maximizing Resources, Staffing and Efforts During the Overlap Months Katie Caliendo, Director of Marketing and Promotions, Menlo College

Kirby Garry, Director of Athletics, Cal State Monterey Bay

Ryan Ivey, Director of Athletics, Austin Peay State University

Frank Keenan, Assistant Athletic Director for External Affairs, Henderson State College
NACMA Small School Committee Live Chat
November 11, 2015 Social Media Do's & Don'ts on Your Personal Account Jessica Smith, Under Armor

Kelly Mosier, Assistant AD of Digital Communications, University of Nebraska

Ryan Bamford, Director of Athletics, University of Massachusetts Amherst

Markeisha Everett, Director of Marketing, Georgia Tech
NACMA Young Professionals Live Chat
September 29, 2015 eCommerce Marketing and Analytics Strategies Michael Thompson, Senior Associate A.D. of Communications and Marketing, University of Mississippi 

Brandon O'Connor, Manager of Digital Marketing and Analytics, Paciolan 

This webinar discusses tailoring eCommerce and web analytics strategies to optimize the purchase experience, increase conversions and effectively enhance the digital experience throughout their primary ticketing pages.
September 9, 2015 Broaden Your Horizons - How To Be Better At Your Job By Better Understanding How Other Departments Do Theirs Brian Bowsher, Associate AD of Marketing and Digital Strategy,  University of Miami

Rob Stewart, Assistant Director of Athletic Event Management, University of North Carolina

Chris Yandle, Assistant AD of Communications and Public Relations, Georgia Tech

Tyson Billings, Assistant Ticket Manager, University of Nebraska
NACMA Live Chat
May 13, 2015 Summer Camp: Engaging Your Fan Base in the Off-Season Drew Claassen, Director of Marketing and Fan Experience, Illinois State University

Carey Bald, Assistant Director of Marketing and Promotions, University of Wisconsin

Scott Jurgens, Associate AD for Marketing and Operations, Montana State University

Laura Little, Marketing Associate, University of Texas at San Antonio
NACMA Live Chat
May 7, 2015 Marketing to Millennials and Students Ben Chulick, Assistant Athletic Director for Marketing, University of Arizona

Kyle Hoob, Director of Athletic Marketing and Game Operations, Eastern Washington University

Kevin Kluender, Assistant Athletic Director for Marketing and Promotions, University of Wisconsin
This webinar discusses marketing initiatives to the largest generation in the U.S. and future season ticket holders, donors and brand advocates: millennials and students.
April 8, 2015 Movin On Up! Advice for YP's Entering the Job Market Zach Dayton, Assistant AD of External Operations, Pace University

Caleb Clark, Assistant Director of Fan Experience and Promotions, Ohio State University

Kevin Deshazo, Founder, Fieldhouse Media

Desiree Reed-Francois, Executive Associate AD, Virginia Tech
NACMA Live Chat
March 11, 2015 Creatively Wacky Promotions Brian Bowsher, Associate AD of Marketing and Digital Strategy, University of Miami

Ellie Saxton, Director of Fan Experience, Purdue University

Chris Grosse, Director of Marketing, Georgetown University

Lauren Katovsky, Assistant AD for Corporate Sales and Marketing, Kennesaw State University
NACMA Live Chat
February 25, 2015 Rebrand U- Lessons to Follow When Rebranding Your Athletic Department Jason Dennard, Director of Marketing, Florida State University

Karina Handeland, Associate AD of External Relations, University of Portland

Rick Merriam, Regional Brand Manager, Collegiate Licensing Group 

Kyle Muncey, Assistant AD for Licensing/Branding, University of Connecticut
This Live Chat discussed best practices on how to effectively transition an athletic department through a successful rebrand.
February 11, 2015 How to Stand Out on Social Media Scott Donnelly, Assistant AD for Marketing and Promotions, University of Massachusetts Lowell

Becca McLauglin, Marketing Associate, Iowa State University

Jessica Smith, Social Media Manager, IMG Live
Bethany Cordell, Director of Digital Marketing and Social Media, University of California This Live Chat discusses best practices in building a personality for your brand on social media, creating content that stands out from the crowd and building a relationship with your fans. The session shared tips on how to build a strategy that fits your athletic department and our goal is to provide you with the tools to tap into the authentic and fun content your fans crave.
January 14, 2015 You Have Sold the Ticket, Now Get Them to the Game Katie Judge, AD of Marketing, Providence College

John Brewer, Associate AD of Marketing and Strategic Communications, Wichita State University

Brynn Conapitski, Director of Marketing and Promotions, California State University, Bakersfield

Markeisha Everett, Director of Athletic Marketing, West Virginia University
This Live Chat shared best practices on how to get fans to games once they have been sold a ticket(s).
December 10, 2014 The Power of Design- Great Graphics are a Game Changer Kara Kovert, Assistant Director of Marketing, North Carolina State University

Matt Anthony, Marketing Coordinator, Pace University

Leo Ramos, Graphic Designer, University of Miami

Brian Wagner, Manager of Digital Media, University of Washington
This Live Chat covered how graphic design skills can boost your efforts in marketing a team, promoting an event and selling tickets. The session will share tips on how to work with an in-house or outsourced graphic designer, and how to improve your own personal design skills.
November 12, 2014 How to Maximize Your Mascot Drew Claassen, Director of Fan Experience, Illinois State University

Rachael Doyle, Assistant Director of Promotions and Gameday Experience, University of Oregon

Matt Steckling, Marketing and Promotions Graduate Assistant, Illinois State University

Michael Kaltenmark, Director of External Relations, Butler University
This Live Chat provided attendees the opportunity to share successful best practices on how to effectively utilize mascots.
October 8, 2014 How to Make Your Basketball Student Section Legendary Zach Dayton, Assistant AD for External Operations, Pace University

Brent Jones, Associate AD of Marketing and Communications, University of Southern Mississippi

Trae Roberts, Director of Marketing, St. Louis University

Lauren Taylor, Senior Director of Marketing, University of Maryland
This Live Chat provided attendees the opportunity to share successful best practices on how to create and develop effective student sections at men and women's basketball games.
September 30, 2014 Elevating the Fan Experience Through Engagement and Promotions Jim Donatelli, Assistant Director of Sales and Marketing, Michigan State University 

Robby Ray, Assistant AD for Marketing and Community Engagement, University of California Irvine 

Joni Smoller, Senior Director of Fan Experience and Sales, Kansas State University
This webinar discusses new technologies and leveraging proven marketing techniques to engage their fans, drive ticket sales and elevate the fan experience.
September 10, 2014 "Cutting Through the Football Noise” – Successful Marketing Ideas for Your Fall Olympic Sports Brian Bowsher, Assistant Athletic Director for Digital Strategy, University of Miami

Greg Cronkite, Assistant Director of Marketing, Marquette University

Jessica Onyepunuka, Assistant Director of Marketing, University of Southern California

Nate Saverino, Assistant Athletic Director for External Affairs, Southeast Missouri State University
This Live Chat provided attendees the opportunity to share successful best practices for the fall Olympic sports. It included ideas for creating your own niche for the sport(s) you are covering and how to be creative with zero budget.
May 14, 2014 Maximizing Revenues and Resources for your Athletic Department Cora Brumley, Commissioner, Little East Conference

Trip Durham, Executive Director, D2 Consulting

Marcy Girton, Chief of Staff, Texas A&M University

Corrie Sears, Assistant Athletic Director for Marketing, University of Minnesota
This Live Chat provided creative ways to utilize internal and external resources to maximize revenue and output within the athletics department
May 7, 2014 "Put a ring on it – Keeping your Fans Engaged in the Off Season Jessica Dickson, Associate AD for External Affairs, University of Missouri- Kansas City

Brian Hicks, Assistant AD for Marketing, Xavier University

Jaime Juenger, Director of Marketing & Promotions, University of Cincinnati

Kevin Young, Marketing & Promotions Coordinator, George Washington University
This Live Chat provided innovative ways to make sure your brand stays relevant within the community, and provide suggestions to engage with your fans without having them attend a game.
April 23, 2014 The Art of Saying No Amber Lilyestrom, Associate AD of Marketing and Communications, University of New Hampshire

Erika Lerum, Director of Fan Development, University of South Florida

Adam Schemm, Assistant AD of Marketing, University of Rhode Island

Luke Willman, Assistant AD for External Operations, Southeastern Oklahoma State University
This Live Chat provided effective ways to turn down requests in a positive way, allowing you to be confident in yourself and your team’s ability to innovate and complete tasks
April 22, 2014 Season Ticket Sales Strategies and Renewal Campaigns Sean Conner, Assistant AD of Ticket Operations, Texas Christian University

Christine Higgins, Ticket Manager, Providence College

Jordan Maleh, Director of Digital Marketing, University of Michigan
This webinar discusses adopting new technologies and leveraging proven marketing techniques to engage their fans, drive purchases and renew season ticket holders.
April 9, 2014 Everything is Cool When You’re Part of a Team: Best Practices for Engaging New and Returning Students Nicole Bucholtz, Director of Marketing and Promotions, Duquesne University

Brad Keen, Director of Marketing, Wake Forest University

Sarah Munoz, Assistant AD for Marketing and Fan Experience, Arkansas State University

Trae Roberts, Director of Marketing, Saint Louis University
This Live Chat  provided tips and ideas for coordinating “Welcome Back” and “Kick off” activities on campus to engage students and fans.
April 1, 2014 Building a Successful Sponsorship Program Jim Abbott, Vice President of Intercollegiate Athletics, Oklahoma City University

Lisa Arai, Manager of Marketing & Events, York University

Zach Dayton, Assistant AD for External Operations, Pace University

Kirby Garry, Director of Athletics, Cal State Monterey Bay

Ryan Ivey, Director of Athletics, Texas A&M Commerce

Kevin McNeil, Director of Sports Information, Le Moyne College
This Live Chat provided tips on developing a sponsorship plan, tactics for establishing lasting sponsor relationships to keep them coming back each year and sponsor communication etiquette.
March 10, 2014 Collaboration Between the Ticket office and Marketing Chelsi Medved, Assistant Director, Ticket Operations, Kansas State

Carrie Nevelle, Director of Ticketing, Cleveland State

Shawn Sullivan, Adjunct Professor, Marketing Professional & Sports Business Consultant, Roosevelt University

Luke Willman, Assistant AD for External Ops, Southeastern Oklahoma
This Live Chat provided tips on building relationships and collaborating efforts between ticketing and marketing departments within athletics.
February 26, 2014 Improve Productivity: Maximizing the Effectiveness of Meetings Chris Freet, Senior Associate AD of Communications, Marketing and Sales, University of Miami

Scott Garrett, Associate AD of Ticketing and Fan Strategies, Kansas State University

Kim Mueller, Assistant AD of Marketing and Sales, Marquette University

Mike Odom, Assistant AD of Marketing and Special Projects, Wake Forest University
This Live Chat provided insight on leading effective meetings, maximizing time, creating an engaging environment, and empowering attendees to achieve specific goals discussed during the meeting.
February 12, 2014 Managing Your Department’s Social Media Like It’s Your Job Derrick Docket, Missouri Valley Conference

Jason Matheson, Auburn University 

Chris Syme, CKSyme Media Group

Chris Yandle, University of Miami
NACMA Young Professionals Live Chat
February 6, 2014 NACMA Prospective Board Member Q&A Jeff Bain, Director of Athletics, Martin Methodist College

Eric Nichols, Associate AD for Marketing, University of South Carolina 

Joni Smoller, Senior Director of Fan Experience and Sales, Kansas State University
This Live Chat was held to answer any questions that potential Board members may have.
January 8, 2014 Take control of your career in the New Year Josie Drago, Assistant Director of Marketing, Baylor University

Michael Farrell, Director of Marketing and New Media, University of South Florida

Troy Kirby, Director of Ticket Operations, UC Davis

Amber Lilyestrom, Associate AD for Marketing and Strategic Initiatives, University of New Hampshire
This Live Chat provided examples and tips for resume writing, searching for jobs and preparing for the interview.
December 12, 2013 The Brand Called Y.O.U…What is Your Personal Brand Message? Kurt Esser, Senior Associate AD for External Relations, University of New Mexico

Danielle Mayeaux, Marketing Intern and Graduate Assistant, University of Memphis
This Live Chat addressed how to successfully market yourself! It provides insights and ideas on things you can do to better position yourself in the industry to take the next step in your career.
December 11, 2013 Writing and Executing Marketing Plans. How to Keep up With the Calendar Jason Malay, Assistant Director of Marketing and Game Operations, Wichita State

Danielle Mayeaux, Director of Marketing and Ticketing, McNeese State

Elvis Moya, Director of Promotions and Fan Engagement, Texas Tech

Elaine Russell, Senior Director of Marketing, University of Buffalo
This Live Chat provided examples and tips for developing and creating marketing plans for each sport.
December 4, 2013 "Making a Difference One Event at a Time" – How to Maximize the Impact of Appreciation Day and Awareness Day Events Christie Anderson, University of Montana

Eric Nichols, University of South Carolina
This Live Chat discusses how to maximize the impact of Appreciation Day and Awareness Day events.
November 13, 2013 Happily Off Balance: Managing Work/Life in #SportsBiz Katie Caliendo, Graduate Assistant, Duquesne University

Jamie DiLoreto, Associate AD of External Operations, Boston College

Kara Kovert, Assistant Director of Marketing, North Carolina State University

Jamaal Walton, Director of Marketing & Promotions, University of Alabama
This Live Chat provided tips for managing a healthy work-life balance in the fast paced world of collegiate athletics, where the mentality of not enough hours in the day is “the new normal.”
October 24, 2013 "A Perfect Pair" - Getting the Most Out of Your Mentor/Mentee John Currie, Director of Athletics, Kansas State University

Brian Hicks, Assistant AD for Marketing, Xavier University

Mary Pink, Associate AD of Marketing, Iowa State University
The Live Chat discussed Mentoring. Everyone has a mentor in this industry, but how can you maximize that relationship and mutually benefit from it? What are the right questions to be asking? How often should you be in contact? Our panelists helped answer all of these questions.
October 23, 2013 How to Win Friends and Influence People Within Your Own Athletics Department Andrew Goodrich, Assistant AD of Marketing, University of Miami

Jennifer Kost, Assistant AD of Marketing, University of Alabama Birmingham

Zack Lassiter, Senior Associate AD for External Affairs, University of Central Florida 

Lauren Taylor, Assistant Director of Marketing, Louisiana State University
This Live Chat provided insight on how to establish relationships with your colleagues throughout the athletics department regardless of their area of focus.
October 9, 2013 Award Winning Strategies to Grow Basketball Attendance Adam Ahearn, Assistant Director of Marketing, University of Wisconsin

Lauren Belisle, Assistant Director of Marketing, Iowa State University

LB Nagle, Assistant Athletic Director for Marketing and Promotions, Illinois State University

Brad Swanson, Director of Marketing and Promotions, University of Akron
This Live Chat provided creative basketball single game promotional ideas as well as strategies for holiday break games and leveraging multiple events on the same day.
September 17, 2013 Ticketing and Marketing Best Practices Katie Glunt, Director of Marketing, Southern Methodist University

Doug Lipinski, Associate Athletic Director of Marketing, Grand Valley State University  

Rob Sine, Vice President of Ticket Sales, Pac-12 Conference
This webinar discusses taking advantage of proven marketing techniques to create ticket sales and retention strategies, build fan loyalty, increase fan engagement and increase attendance.
September 11, 2013 Remember & Honor: Military Appreciation Days & Partnerships Zach Dayton, Assistant AD of External Operations, Pace University

Brenna McConaughey, Marketing and Event Coordinator, Syracuse University

Chelsi Medved, Assistant Director of Ticket Services, Kansas State University
The Live Chat focused on relationships between athletic departments and the military and how we can use our events to honor those who serve.
May 8, 2013 Enhancing your Football Marketing Plans Jason Chandler, Assistant Athletics Director for Marketing, Old Dominion University

Nick Konawalik, Assistant Athletic Director for Marketing, UNC Charlotte

Molly Myers, Director of Marketing and Promotions, Ball State University

Clem McDavid, Director, National Partnerships at NCAA Football/IMG College
This Live Chat provided creative and successful ideas to enhance your football marketing plans as well as ideas on how to utilize opportunities provided by NCAA Football to enhance your grass roots marketing efforts.
April 30, 2013 Who Owns Social Media Mark Hodgkin, Director of Digital Media, Big East Conference

Andy McNamara, Assistant Athletic Director for Athletic Communications, University of Oregon
 
Chris Syme, New Media/
Technology Committee Chair, CoSIDA
This webinar discusses effectively managing social media and facilitating cross-departmental social media goals to convey concise messaging to engage fans.
April 24, 2013 Leading from the Middle: How to Stand Out from the Crowd Nick Popplewell, Assistant Athletics Director for Marketing and Branding, University of Wyoming

Amanda Benzine, Director for Marketing, Western Athletic Conference

Ali Slater, Marketing Coordinator, Fresno State University
This Live Chat provided insight on how to separate yourself from the pack and expose opportunities you have to lead within your athletics department even though you may not be in a senior level position within your department.
April 10, 2013 Choose your own community adventure:  Making community relations work for your school Heather Collart, Detroit Pistons

Meaghan Brooks, Director of Community Relations and Fan Development, University of Oklahoma
This Live Chat provided creative and successful ways to engage your fan base outside of your athletic venues while providing a platform for your student athletes, coaches, and staff to meet your fans on a more intimate level as well as giving back to your community in a positive way!
March 14, 2013 Spring Training: A Marketing Playbook for your Spring Sports Brian Hicks, Assistant Athletics Director of Marketing, Xavier University

Vincent Accardi, Director of Corporate Partnerships, Stony Brook University
This Live Chat discussed spring sports and creative and successful ways to market those sports.
February 20, 2013 Bridging the Generation Gap Erin Kraebber, Coordinator Championships and Alliances, Corporate Relationships, NCAA

Dennis Ferguson, Director of New Business Development, Portland State University

Kristi Dosh, Sports Business Reporter, ESPN

Brynne Kelly, Athletics Marketing Intern, University of Alabama
This Live Chat discussed how different generations use social media and other techniques to help market themselves and their respective Institutions/Companies.
February 12, 2013 You CAN Teach an Old Dog New Tricks Amber Lilyestrom, University of New Hampshire

Mike Farrell, University of South Florida

John Phillips, Athletic Director, Embry Riddle Aeronautical University
The Live Chat addressed ideas for re-charging your in-game promotions.
January 9, 2013 Talent sells tickets, but Teamwork Sets Records - Season Ticket Campaign Best Practices Zack Lassiter, Senior Associate AD/External, University of Central Florida

Corey Meyer, Director of Ticket Sales and Annual Giving, University of Utah
This Live Chat addressed how to successfully manage a Season Ticket Renewal Campaign with tips on how to better collaborate with other areas in your department.
October 17, 2012 “Let’s Hear It For the Girls…And the Guys” – Marketing Strategies for Both Men’s and Women’s Basketball Brad Wurthman, Associate AD of Marketing and Strategic Communications, University of Cincinnati

Erin Kraebber, Director of Marketing,  Bradley University
This Live Chat addressed how to successfully market and sell your men’s and women’s basketball programs to all external constituents.
August 27, 2012 "They're Just Not That Into You:" How to Solve Your Student Attendance Problem Meaghan Brooks, University of Oklahoma

Nicole Imbrogno, Duquesne University

Sarah Munoz, Graduate Assistant for Fan Experience and Sales, Kansas State University

Brad Wurthman, Associate AD of Marketing and Strategic Communications, University of Cincinnati
This Live Chat addressed increasing student attendance at athletic events.
June 13, 2012 #NACMA12 -- Are you Ready? Amber Lilyestrom, Associate AD for Marketing and Communications, University of New Hampshire

Tracie Hitz, Chief Marketing Officer,  Old Hat Creative

Sam Bishop-Green, Director of Marketing and Fan Experience, UC Berkeley

Sarah Laha, Graduate Assistant, K-State Athletic Business Partners

Meaghan Brooks, Director of Group Sales and Fan Development, University of Oklahoma 
NACMA Young Professionals Live Chat
April 18, 2012 One Kid, Two Kids, Three Kids, Four…How To Make Your Kid’s Club Grow Even More! Meaghan Brooks, Director of Group Sales/Fan Development, University of Oklahoma 

Ashley Payne, Assistant Director of Marketing and Promotions, University of Oklahoma 

Hayley Bretz, Graduate Assistant, University of Oklahoma 
This Live Chat focused on maximizing the potential of your kid’s club or youth initiative programs.
March 21, 2012 Fan Festivus for the Rest of Us Leah Beasley, Assistant AD of Marketing and Game Management, Louisiana Tech

Kasey McBrearty, Marketing and Promotions Associate, Louisiana Tech 
This Live Chat focused on developing fan festivals.
January 18, 2012 Low Cost - Big Return Ideas Brian Bowsher, Director of Marketing and Sales, Marquette University NACMA Young Professionals Live Chat