Debunking Revenue Sharing: Talking Myths and Education Tools

04-16-2025 08:31



As big changes are coming to college athletics, it is increasingly important that we, as marketers, not only generate revenue, but also help fans understand the importance of their financial support. Tennessee Senior Deputy Athletics Director/Chief Revenue Officer, Ryan Alpert, and Colorado Director of Athletics Strategic Communications, Steve Hurlbert, join members of the NACMA Research and Resources Committee to discuss common revenue sharing myths as well as tools and best practices to educate our fans.

Moderator: Matt Lavery - Associate Athletics Director for External Affairs at Campbell University

Panelists:

Ryan Alpert - Senior Deputy Athletics Director/Chief Revenue Officer at University of Tennessee

Kathryn Dillin - Assistant Athletics Director for Marketing & Fan Development at Virginia Tech

Steve Hurlbert - Director of Athletics Strategic Communications at University of Colorado

Ricky Zum Mallen - Associate Athletic Director for Marketing and Promotions at University of Colorado

CLICK HERE to listen to the podcast.

https://spotifycreators-web.app.link/e/gDXScsYYASb
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