Gold Standard: Ticket Revenue Campaign - Minnesota State Moorhead

03-03-2025 13:05



Hear from Jon Wepking, associate AD for external relations at MSU Moorhead, who talks about turning a non-revenue generating event into a huge revenue generator for the university. Out of a problem for the cross-country team came a solution that led to more than $14,000 in participation revenue and over $11,000 in ticket sales! Listen to Jon talk about the planning and execution of this unique event.


Moderator:
Lisa Bynum - Senior Associate Athletic Director, Marketing & New Media at San Diego State


Panelist:

Jon Wepking - Associate Athletic Director for External Relations at MSU Moorhead

Click HERE to listen!

https://creators.spotify.com/pod/show/nacmapodcast/episodes/Gold-Standard-Ticket-Revenue-Campaign---Minnesota-State-Moorhead-e2vl8ln/a-abqg3u6
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