NACMA Brand Management Recorded Zoom - Collaborating with Campus Partners

01-09-2025 16:26

Marketers across the country discuss best practices for athletics branding and collaborating with campus partners on unique opportunities. Specific examples dive into stadium naming rights, sport-specific logos and licensing. 

Moderator: Sonni Minton – Assistant Director of Trademarks & Licensing at NC State

Panelists:

Nick LaMarca – Senior Associate AD of External Relations at Delaware
Jason MacBain – Senior Associate AD of Brand Development at FIU
Audrey Santilli – Assistant AD of Marketing & Promotions at Providence

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